The 2 words a leader should NEVER say to their employees during a crisis

Keeping employee morale up is incumbent on HR – but, CEOs, executives and leaders have their role to play too.

However, if the company is struggling, business is down or wider political, social and economic events - that are out of a business’ control - are wreaking havoc, this can be a difficult task.

Phil Schraeder, President and CEO of GumGum, believes that it is these moments of difficulty that hold some of the greatest lessons for staff and leaders – but only if they’re aware of how to deal with them.

The two words a leader should never say according to Schraeder are "problem" and "screw-up" or even similar variants.