5 Tips to Increase Workspace Leads: “It’s all about the content!”

As competition intensifies in the flexible workspace market, it’s more important than ever to enhance your marketing efforts.

A combination of new entrants, expanding business centres, hybrid workspaces and conventional landlords offering flexible terms all contribute to growth in serviced office space — and while healthy demand spells good news for operators, it also requires greater marketing focus and investment to attract the right client base.

Officing Today spoke with Sophie Turnbull, Head of Operator Relationships at The Instant Group, for advice on the latest marketing trends and methods. Check out Sophie's Tips here.